Maralyn's Media
Articles of interest to help with your marketing needs.
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10 colors that increase sales and why
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Is An Advertisement Worth The Paper It's Printed On?
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Social Media is growing by leaps and bounds but direct mail remains consumers' preferred choice. Check out Epsilon's annual preference study.
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Print vs electronic media - what is better for the environment - hear Maralyn on Manhattan Chamber's radio show
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5 Ways QR Codes Make Direct Mail Mobile and Interactive by David Henkel for Target Magazine
Terrific article explaining Quick Response (QR) codes and the benefits of using codes for direct mail.,
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This article is dangerous! Read it only if you want to get: smarter - healthier - richer - thinner - happier
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QR Code Scans: Newspapers, Magazines Most Likely Source
For those interested in the QR phenomenon , a Print in the Mix article on the demographics.
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NYTImes article on marketing budgets opening up - we like that....
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New postal rate card - Check out our Resource page for help with your design needs.
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Printed holiday cards vs electronic holiday cards? You be the judge... New Yorkers' are getting too many emails says the NY Observer.
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Siemens Green City Index
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Let your Smartphone take a look
From language translations to identifying tree leaves species to photographing food for the calorie count (another thing to make us even more crazy about our weight), this NY Times article is a fun and helpful read.
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Print Stages A Comeback by Dianna Dilworth for Direct Marketing News
Music to all my senses. With all the online noise, direct mail increased in 2010 3.1% and growth in 2011 is expected to increase 5.8%.
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WSJ article on snail mail and why it continues to work
Companies find that social media and traditional direct mail work well together.
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An article from "Print in the Mix" says the majority of gifts to not-for-profits are received through direct mail. Oh yes, I love statistics...
A new report by Blackbaud’s Target Analytics, a global provider of software and services for nonprofit organizations, shows that direct mail remains the source of most charitable donations.
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Save a forest - print your emails.
A Wall Street Journal op-ed on why it is okay to print your emails. You might say I am a little biased but this article makes sense.
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A United States Postal Service Sale
Wowee — The Postal Service is giving a 3% discount to direct mailers using Quick Response (QR) barcodes from July 1st to August 31st. It might be too late for you to take advantage of this sale, but not too late for finding out what Quick Response codes can do for your direct mail.
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Meet Maralyn
Maralyn Dolan is the President and founder of IPG. You can read all about her work and experience on our people page
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